”Coaches anchor people to their own internal strengths. They inspire organizations to dream beyond their plans. They apply emotional and intellectual intelligence to the long haul of life and work. Although some coaching is short term, most is conducted over a longer period of time and serves to facilitate the change that clients need as they prepare to face the future with strength and optimism. Very few professions have been born in a change-dominated world. Coaching has emerged as s field that, as its central function, facilitates change and development.”
—Frederic Hudson, Ph.D.


What is coaching? Coaching supports the discovery of making intentional changes to develop and move people forward to their desired state.

What is consulting? Consulting develops solutions for others.

What is counseling? Counseling helps clients explore long-term patterns.

What do mentors do? Professional mentors share history, wisdom, personal success and failures.

Coaching is not a conversation. The term “coaching” has been overused. Having a conversation with someone is not coaching them. Bringing out their inner brilliance through proven coaching techniques is the foundation of the art and purpose of a professionally trained certified executive coach.

Why hire an International Coach Federation (ICF) Credentialed Coach? ICF Credentialed Coaches have received professional training from a program specifically designed to teach coaching skills in alignment with ICF Competencies and Code of Ethics.

What can I expect? Individuals and organizations who engage in an executive coaching relationship will experience a fresh perspective on challenges and opportunities, enhanced decision making skills, greater confidence, and executive presence. Consistent with a commitment to enhancing their effectiveness, focused professionals can see results with the achievement of personally relevant goals.

What are the differences between internal and external coaches? Often when a coach knows a client from different areas of life, he or she may already have a story about them so oftentimes coaching isn’t neutral. Too many assumptions are already established or made up which are challenging to unwind. External coaches don’t have that familiar context and can perhaps offer a more neutral approach to coachable issues.


The Hudson Institute of Santa Barbara    Go.

International Coach Federation    Go.

Hogan Inventory Assessments    Go.